Wednesday, May 8, 2013

Adobe’s Game – Is It a Win-Win Situation?

A recent news in The Telegraph says that Adobe, Inc. is starting to build its environment in the Cloud. Meaning all Adobe Creative Suite applications will be available only in the Cloud. There last version without the CC will be Adobe CS6.

Indeed this is a bold move for Adobe. The most I could imagine is that, they will have monthly paid subscriptions in the Cloud. Now imagine the number of users that will pay monthly just to float in that Cloud. That’s a lot of money. Can Adobe handle a great load of users when this system is in place? Can they provide security to any copyrighted material? It’s like they’re trying to take control of the whole publishing system.

On the bright side, many companies won’t need to buy new software that only had added features. That’s the way Adobe products seem to be. A new version arrives, with new features and new tools, but the environment is basically the same.

Or so I think it’s a bright side. Thinking again, this is only good for large companies that can afford the Cloud. Small companies that still use, say, Adobe CS3 products, because they can’t afford the price for new Adobe software, are already left behind. And with this system in place, how can they compete in the Cloud? The best they can do is to buy the last version without the Cloud which is CS6 and stick with it forever.

In my holistic opinion, this is a win-win situation for Adobe and large publishing companies. Small publishing businesses will have a hard time running in this race. And when these small publishers go bankrupt, the competition will get narrower, and the prices of printed, or multi, media will skyrocket bringing the larger companies to cloud 9.

What’s your opinion?

No comments: